NEUTROGENA EQUITY CONCEPT

We created a buzz-worthy, culturally relevant campaign geared towards Zillennials to shift perceptions of Neutrogena and bring the brand to the forefront of culture conversations.

Neutrogena has a clean, wholesome image–from our science-backed research to our virtuous talent, but at the end of the day what’s most important is that our consumers love our products. No, they swear by them.

And we don’t want to stop them from screaming it from the rooftops. Even if that means we have to clean up the footage a bit to keep our image intact.