JARROW FORMULAS
Find Your Superior Start
Jarrow Formulas partners with Robin Arzón in new brand campaign, achieving superior results.
Robin Arzón named Chief of Superior Starts at Jarrow Formulas
Jarrow Formulas, a leading dietary supplement brand, is on a mission to empower individuals to take charge of their health and well-being. The brand believes the first step to any great pursuit is a superior start. To inspire and motivate others, 3 Mad Fish strategically tapped Peloton's Vice President of Fitness Programming and Head Instructor, Athlete, Entrepreneur, Two-Time New York Times Bestselling Author, and Good Morning America contributor, Robin Arzón as its brand ambassador and gave her the role of "Chief of Superior Starts.” In this new role, Arzón will serve as an accountability partner for the brand's audience while exemplifying Jarrow Formulas' versatile product line.
A Superior Start to the campaign:
75MM paid media impressions.
500% increase in Meta impressions.
180% higher clickthrough rate than benchmark.
This multifaceted campaign spanned social, OOH, activation, PR, retailer promotion and online video. Campaign highlights include:
Press Launch of Robin Arzón as Chief of Superior Starts
Brand video launching Robin Arzón as Chief of Superior Starts
Brooklyn Superior Starts 5K, hosted by Robin in partnership with Whole Foods, where participants ran to the starting line of their next superior pursuit.
Post-run event featuring a Robin signature smoothie, product sampling, brand swag, and an interactive Superior Start goals wall.
Geo-targeted OOH Billboards along the 5K route and directed to Whole Foods Market
Influencer kits featuring priority products from Robin Arzón
In-store signage featuring Robin Arzón across Natural Channel Retailers
Jarrow Formulas offers consumers a wide variety of high-quality dietary supplements that help empower individuals to take charge of their health.
Founded in Los Angeles in 1977, Jarrow Formulas offers consumers a wide variety of high-quality dietary supplements that help empower individuals to take charge of their health. Jarrow Formulas maintains superior science as the guiding principle in all it does. Jarrow leverages expertise from renowned researchers who study ingredients and products and how they work with your body. Whether consumers are seeking support for living more balanced lives or other wellness goals, they can trust Jarrow to have products that can meet their needs.